Content Management Integration – the triumph of the foot soldier

Complimentary Whitepaper

The most successful integration between ECM applications and other software components – the IT infrastructure – is the least celebrated, but the most important.

Executive Summary

The first Content Management (CM) applications addressed complex business problems with complex solutions. While they filled a niche—serving, for example, biotech researchers who were almost legally mandated to use a high-end document management system—early CM systems didn’t address the growing need to help all users manage content better. Nowhere is this more evident than data integration. Identity management, standardized metadata and workflow, security, retention—these are a few areas in which organizations struggle to link CM to other business processes on a technical level.

Integration

Integration Between ECM Applications

During the early history of ECM, attention centered on functionality in each ECM segment. For example, customers pondered whether they should build custom WCM solutions, or buy packaged solutions. Vendors raced to build the most impressive set of features, from dynamic content assembly to automated localization. Whenever a new technology area became hot, the functionality arms race shifted to a new battlefield. This strategy overlooked the overall business processes and underlying technologies in which ECM played a part. For example, the person responsible for updating the Service Level Agreement (SLA) on the company Website might have started by extracting the old SLA from the legal department’s DM system. Once the new SLA was drafted, a workflow process needed to start, involving the lawyers and departmental heads in the decision- making process. Once the final SLA was ready, the Web team needed to upload the new content to the corporate Website, via the WCM system.

Integration with Collaboration Tools

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